UFC GYM GRAND OPENING SAT IN LA

For Immediate Release:

September 13, 2010

UFC® GYMIN ROSEMEAD/LOS ANGELES TO HOST

OFFICIAL GRAND OPENING ON SATURDAY, SEPT. 18TH

 

UFC® President Dana White, Hall of Famer Chuck Liddell, Bruce Buffer

and Top Fighters BJ Penn, Chael Sonnen, Vitor Belfort, Jon Fitch,

Gray Maynard, Jon Jones, WEC® Champion Dominick Cruz, plus UFC Octagon Girl Arianny and Best of PRIDE® Host Kenda Perez to Attend

 

Rosemead, CA (USA) – Continuing on its path to completely revolutionize the fitness industry, UFC® GYMis unveiling a second location  in Rosemead, California, and is holding the official Ribbon Cutting and Grand Opening Expo on Saturday, September 18 starting at 10:00am PT.

UFC superstars Chuck “The Iceman” Liddell and BJ “The Prodigy” Penn as well as UFC President Dana White and New Evolution Ventures (NeV) founders / UFC Gym Partners Mark Mastrov and Jim Rowley will make special appearances to kick-off all of the day’s exciting events and activities.

“I was blown away by the first gym in Concord, and the Rosemead UFC Gym is just as incredible,” said White.  “I’m excited to get there on September 18th and open yet another UFC Gym for fitness seekers in LA.”

“This UFC Gym facility is second to none. No one out there can replicate what we do. The Rosemead location will continue to provide innovative fitness training and create an atmosphere where members will see immediate results. UFC Gym is not what you expect and more than you could imagine,” said Rowley, NeV/UFC Gym CEO/co-founder.

White, Liddell, Penn, Mastrov and Rowley will take part in the official ribbon-cutting ceremony featuring Rosemead City Officials scheduled to begin at 10:15am PT.   

Attendees can look forward to an action packed day: White will deliver a public address, fighters will sign autographs inside the Octagon, Bruce Buffer will host Q&A sessions and UFC stars BJ Penn, Chael Sonnen, Vitor Belfort, Jon Fitch, Gray Maynard, Jon Jones, Dominick Cruz and Best of PRIDE host Kenda Perez will make special appearances.  Additionally, fitness demos will be taking place all day long, including UFC Gym Kids MMA, Muay Thai, Zumba, Kick Ass Kickboxing and Daily Ultimate Training (DUT) while partners such as the U.S. Marines, Affliction and Powerade will be on site highlighting their brands.

To top it all off, UFC Octagon Girl Arianny Celeste will sign autographs and then take the stage for fan giveaways, which will include UFC Gym prize packages and UFC tickets for the upcoming mega-fight UFC 121: LESNAR vs. VELASQUEZ taking place Saturday, Oct. 23 live from the Honda Center in Anaheim.

The full schedule for the Grand Opening is available below. For more information on UFC Gyms, please visit UFCgyms.com.

GRAND OPENING FULL SCHEDULE

(Times Subject to Change)

 

 

10:00AM                    GRAND OPENING EXPO Officially Begins

10:15-10:30AM           OFFICIAL RIBBON CUTTING featuring Dana White, Chuck Liddell, BJ Penn,              

                                     Mark Mastrov, Jim Rowley and Rosemead City Officials

11:30AM                    White Address from Inside the UFC Gym Octagon

12:00Noon                  Chael Sonnen, Gray Maynard and Arianny Autograph Session

 

12:30PM                     White and Liddell Kick Off Question and Answer Session Hosted by Bruce Buffer         

1:00 – 1:30PM           Chael Sonnen and Gray Maynard Q&A

 

1:00 – 2:00PM           Vitor Belfort and Kenda Perez Autograph Session  

 

1:30 – 2:00PM           Jon Jones & Jon Fitch Q&A 

 

2:00 – 3:00PM           Jon Jones & Jon Fitch Autograph Session     

 

2:00 – 2:30PM           Vitor Belfort & Kenda Perez Q&A

 

2:30 – 3:00PM           BJ Penn & Dominick Cruz Q&A

 

3:00 – 3:30PM           Prize Giveaways with Arianny and Bruce Buffer

 

3:00 – 4:00PM           BJ Penn & Dominick Cruz Autograph Session

5:00 – 10:00PM         Music – Food & Fun!

For more information, or current UFC fight news, visit UFC.com. All bouts live and subject to change.

Ultimate Fighting Championship® – www.ufc.com

Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve UFC live Pay-Per-View events annually and 30 live arena events around the world.  UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s Versus network.  UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada.  Globally, UFC programming is broadcast in over 147 countries and territories, reaching 430 million homes worldwide, in 19 different languages.  Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym™, UFC Fight Club affinity program, UFC Fan Expo™ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

About New Evolution Ventures (NeV)

Based in Northern California, New Evolution Ventures (NeV), previously New Evolution Fitness Company  (NEFC)  is a private equity firm focused on acquisition, development, management and operation of fitness, media and sports entities both domestically and internationally. Co-Founded in 2008 by Mark Mastrov and Jim Rowley, the current team of NeV professionals are shaping the world of fitness, media, and sports one brand at a time. With a foundation representing over a century of experience in health, wellness, sports, entertainment and fitness, NeV currently has operations and investments in over 20 countries worldwide.

                

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