For Immediate Release:
May 11, 2011
UFC® GYM™ IN CORONA/INLAND EMPIRE TO HOST
OFFICIAL GRAND OPENING THIS SATURDAY
UFC® Hall of Famer Chuck Liddell, BJ Penn,
Urijah Faber, Donald Cerrone, Phil Davis and
Leonard Garcia to Attend
Plus, Appearances by Octagon Girl® Arianny Celeste and
Best of PRIDE® Host Kenda Perez
CORONA, CA – Continuing to impact the way people approach fitness, giving individuals the opportunity to achieve results they never thought possible, UFC® GYM™ is unveiling a third location in Corona, Calif., this Saturday, May 14, beginning at 10 a.m. PT.
UFC superstars Chuck Liddell, BJ Penn, Urijah Faber, Donald Cerrone, Phil Davis, Leonard Garcia, UFC Octagon Girl® Arianny Celeste and Best of PRIDE® host Kenda Perez will be in attendance. UFC® executives and officials from the city of Corona will kick off the event with a ribbon-cutting ceremony at 10 a.m, followed by a special announcement.
The day-long festivities will be action-packed and feature autograph signings and Q&A sessions with some of the biggest names in the UFC. In addition, there will be exciting activities, including class demonstrations and participation from local vendors and partners such as the U.S. Marine Corps. To top it all off, UFC Gym will hold a raffle at 8 p.m. in which attendees will have the chance to win tickets to UFC 130 in Las Vegas and other great prizes. Individuals are invited to RSVP to the Grand Opening Celebration beforehand by visiting Ufcgymcorona.eventbrite.com.
“We’re excited to open our third UFC Gym in Corona and continue to raise the bar in the fitness industry,” UFC President Dana White said. “With the success of our first two gyms in Concord and Rosemead, we have proven that the UFC Gym experience is second-to-none. Now, we’re creating the ultimate fitness destination for residents of the Inland Empire.”
“Corona is our biggest gym yet, fusing together the best of fitness and MMA in one location,” Adam Sedlack, UFC Gym Senior Vice President, said. “We look forward to highlighting the innovative features of our facility with this Grand Opening celebration where families, local businesses and the entire community can experience what UFC Gym is all about. We are not what you expect, and more than you could imagine!”
The 45,000 square-foot facility offers everything you would find in a traditional fitness club plus cutting-edge training techniques including progressive group fitness classes, Muay Thai, kickboxing, jiu jitsu, self-defense instruction, and offerings such as a 32-foot Octagon®, UFC Kids’ Gym, youth training, and High-Octane Conditioning. The Corona facility features over 5,000 square-feet of space dedicated specifically to kids, bringing families together in a fun atmosphere. With a wide range of activities for youth, from MMA classes, to birthday parties, UFC Gym makes health and fitness fun for the whole family.
For more information on the latest UFC Gym, please visit UFCgym.com.
GRAND OPENING FULL SCHEDULE
Saturday, May 14th
*times subject to change
10:00AM GRAND OPENING EXPO Officially Begins
10:15-10:30AM OFFICIAL RIBBON CUTTING featuring Chuck Liddell, Reed Harris, NeV Executives, Adam Sedlack and Corona City Officials
10:30-10:35AM EXPO KICK OFF featuring Reed Harris & Chuck Liddell
11:30-11:50AM Q&A – STAGE: Urijah Faber
12:00-1:45PM AUTOGRAPH SIGNING I BEGINS:
INSIDE: Chuck Liddell, Arianny Celeste
OUTSIDE: Urijah Faber & Leonard Garcia
1:00-1:20PM Q&A – STAGE: Phil Davis
1:35-2:00PM Q&A – STAGE: Donald Cerrone & Kenda Perez
2:15-4:00PM AUTOGRAPH SIGNING II BEGINS:
INSIDE: Phil Davis
OUTSIDE: Donald Cerrone & Kenda Perez
3:10- 3:30PM Q&A – STAGE: Leonard Garcia & Arianny Celeste
5:00-10:00PM Music – Food & Fun!
About New Evolution Ventures™ (NeV)
Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on acquisition, development, management and operation of fitness, media and sports entities both domestically and internationally. Co-Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time. In 2009, NeV partnered with Frank Fertitta, Lorenzo Fertitta and Dana White, owners of the Ultimate Fighting Championship®, to launch UFC® Gym™ brands across the United States. To date, there are three UFC Gym locations in California with more facilities expected soon. With a foundation representing over a century of business experience, NeV currently has operations and investments in over 20 countries worldwide. For more information, please visit www.nev.com.
About Ultimate Fighting Championship®
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over 12 UFC live Pay-Per-View events annually around the world. UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s VERSUS network. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 135 countries and territories, reaching 597 million homes worldwide, in 21 different languages.
UFC® also boasts a powerful presence online, with UFC.com attracting over six million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over five million fans on Facebook and over 250,000 followers on Twitter. In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with over 1.4 million followers on Twitter. On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.
Ancillary businesses include the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym™, UFC Fight Club affinity program, UFC Fan Expo™ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a bimonthly magazine.