UFC® GYM™ TO OPEN SIGNATURE BJ PENN FITNESS FACILITY IN HAWAII

Lafayette, California (USA) –UFC® Gym announced
today that it will partner with UFC superstar and former two-division champion
BJ Penn to establish a signature BJ Penn fitness facility in the fighter’s home
state of Hawaii. The facility, which will begin enrolling members in Summer
2011, is set to open for workouts in January 2012, and will be located in the Kamehameha Schools Kaka‘ako
neighborhood, at the
former Pipeline Café on Pohukaina Street in Honolulu.

Integrating mixed
martial arts, innovative fitness training, nutrition, and youth programming, the 37,000 square-foot facility is expected to raise
the bar for fitness in Honolulu. UFC Gym Hawaii will feature cutting-edge
training techniques inspired by BJ Penn, including  MMA classes, muay thai and jiu-jitsu,
progressive group fitness, UFC Kids’ Gym youth training and the Daily Ultimate
Training Series.

Much like the three successful UFC Gym locations
currently operating in California, UFC Gym members in Honolulu will enjoy a
variety of amenities, including the signature Arm Bar Café which will
feature some of BJ’s favorite foods, a UFC Gym Store for the latest in apparel,
and full amenity locker rooms complete with dry saunas. Other features include
functional training areas, group fitness rooms and the famed UFC Octagon®.

“BJ Penn is one of the biggest superstars in the UFC,
a future Hall of Famer, and an icon in his home state of Hawaii,” UFC President
Dana White said. “We’re excited to open a signature UFC GYM with BJ and expect
it to become the ultimate fitness destination in Honolulu.”

“I’m
very excited to be part of this tremendous opportunity,” the 32-year-old Penn,
a native of Hilo, said. “I look forward to working with the UFC and UFC Gym to
make this a huge success. It will be such an honor to have a UFC Gym with my
name, especially in my homeland of Hawaii.”

In addition to
becoming an instant destination for fitness enthusiasts in Honolulu, the lease
to UFC Gym marks another milestone for the local community. Officials from Kaiaulu
o Kaka‘ako, Kamehameha’s 29-acre master planned community in Kaka‘ako, envision
a healthy and sustainable community and are excited to have a UFC Gym as a
cornerstone.

“UFC Gym will be a
perfect addition to the master plan for our community” said Christian O’Connor,
Kamehameha Schools’ senior asset manager. “A true neighborhood includes a
variety of housing integrated with retail, restaurants and gathering places. A
high-energy fitness center, such as UFC Gym, is the kind of establishment that
creates a sense of community.”

UFC Gym’s enrollment
center will be opening in the old Cutter lot on Ala Moana Boulevard in early
summer 2011.  Anyone interested in the
ultimate fitness experience, which combines a conventional gym with mixed
martial arts training for families, and people of all ages and fitness levels,
may visit www.ufcgymbjpennhawaii.com.

About New Evolution
Ventures
(NeV)

Based
in Northern California, New Evolution Ventures (NeV) is a private equity firm
focused on the acquisition, development, and operations management of fitness,
media and sports entities both domestically and internationally.  Founded
in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV
professionals is shaping the world of fitness, media, and sports one brand at a
time. In 2009, NeV partnered with Frank Fertitta,
Lorenzo Fertitta and Dana White, owners of the Ultimate Fighting Championship®,
to launch UFC® Gym brands across the United States. To
date, there are three UFC Gym locations in California with more facilities
expected soon. With a foundation representing over a century of business
experience, NeV currently has operations and investments in over 20 countries
worldwide. For more information, please visit www.nev.com.

 

About Ultimate
Fighting Championship®

Owned and operated
by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces
over 12 UFC live Pay-Per-View events annually around the world.  UFC
programming is distributed in the United States on Viacom, Inc.’s Spike TV and
on Comcast, Inc.’s VERSUS network.  UFC content is distributed
commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada.
Globally, UFC programming is broadcast in over 135 countries and territories,
reaching 597 million homes worldwide, in 21 different languages.

UFC®
also boasts a powerful presence online, with UFC.com attracting over six
million unique visitors per month, while also possessing one of the most
powerful social media followings in all of professional sports. To date, UFC
has over five million fans on Facebook and over 250,000 followers on Twitter.
In addition, UFC President Dana White is one of the most accessible and most
followed executives in sports with over 1.4 million followers on Twitter.
On January 22, 2011, UFC continued to set trends in social media, becoming the
first major sports league to stream live, broadcast quality action on Facebook.

Ancillary
businesses include the best-selling UFC “Undisputed” videogame franchise
distributed by THQ, UFC Gym, UFC Fight Club affinity program, UFC
Fan Expo festivals, branded apparel, trading cards, articulated
action figures and other media including best-selling DVDs and a bimonthly
magazine.

About Kamehameha Schools

Kamehameha Schools is a private, educational, charitable trust founded
and endowed by the legacy of Princess Bernice Pauahi Bishop. Kamehameha Schools
operates a statewide educational system enrolling nearly 5,400 students of
Hawaiian ancestry at three K-12 campuses and 1,500 at 31 preschool sites
statewide. Approximately 38,500 additional Hawaiian learners and caregivers are
served each year through a range of other Kamehameha Schools’ outreach
programs, community collaborations and financial aid opportunities in Hawai`i
and across the continental United States. Kamehameha Schools’ educational
programs are funded almost entirely by the trust’s financial investments and by
income from its real estate assets, such as the BJ Penn UFC Gym in Kaka‘ako.

 ###

Press Contact:                         Erin Kinney

Frankie Thieriot                      Kamehameha Schools

UFC GYM
808.534.8507

925.297.6379
erkinney@ksbe.edu

frankie@nev.com

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