TRAIN DIFFERENT IN 2012
Get a Sneak Peek of UFC GYM Torrance with Preview Event for Members and Guests
Lafayette, Calif. – Dec. 20, 2011 – With the New Year rapidly approaching, residents in Torrance, Calif. now have the opportunity to Train Different in 2012. UFC GYM®, the ultimate fitness destination that goes beyond the traditional workout, announced today that its newest 24-hour location in Torrance will open for workouts on Thursday, Dec. 22 at 8 p.m.
Tours of the new, 40,000 square foot UFC GYM Torrance will be held at 12 p.m., 4 p.m. and 7 p.m., allowing members and guests a sneak peek of the facility, including a comprehensive tour featuring the 32-foot Octagon®, bag room, grappling room, the latest cardio equipment and high-tech weight machines. Attendees will also enjoy MMA training that allows them to work out like their favorite UFC® athletes, as well as group fitness class demos.
“We’re excited to open our latest UFC GYM in Torrance and truly give residents here the chance to train like never before,” said UFC GYM Senior Vice President Adam Sedlack. “We’ve built the ultimate family fitness facility, with something for every member of your family. We hope everyone takes this opportunity to Train Different in 2012 and experience UFC GYM.”
UFC GYM Torrance is located in the Torrance Promenade at 19800 Hawthorne Blvd. #420. For more information visit http://www.ufcgym.com or call 877-2-UFCGYM. UFC GYM recently announced the opening of UFC GYM BJ PENN HAWAII and currently has three locations operating in Concord, Rosemead and Corona, Calif.
*Media interested in attending this event should contact Kelsey Kyro (Kelsey.email@example.com). Escorted tours, interviews with trainers, and photo opportunities will be available.*
About UFC GYM® – UFC GYM® is the first major brand extension of the Ultimate Fighting Championship, the all-time industry leader in the sport of mixed martial arts. In alliance with New Evolution Ventures™(NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes.
Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC Gym creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC Gym has developed an atmosphere where members can see immediate results.UFC Gym is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit ufcgym.com.
About New Evolution Ventures™ (NeV) Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, media and sports entities both domestically and internationally. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time. With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities. For more information, please visit http://www.nev.com
About Ultimate Fighting Championship® – Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® is the world’s premier MMA organization and produces over 12 UFC live Pay-Per-View events annually around the globe. In 2012, FOX will broadcast four fights annually. In spring 2012, The Ultimate Fighter®, UFC’s signature weekly reality TV show, debuts on FX. UFC content is also distributed commercially to bars and restaurants through Joe Hand Promotions in the U.S. Globally, UFC programming is broadcast in over 149 countries and territories, reaching a half a billion homes worldwide, in 20 different languages.
UFC® also boasts a powerful presence online, with UFC.com attracting over seven million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over six million fans on Facebook and over 400,000 followers on Twitter. In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with more than 1.7 million followers on Twitter. On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.
Ancillary businesses include best-selling DVDs, a magazine, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel, trading cards, and articulated action figures.