UFC Gym Hawaii Now Open for Workouts

UFC GYM® SAYS ALOHA HAWAII WITH PARTNER BJ PENN

Honolulu residents will ‘Train Different’ at first signature gym set to open for workouts May 21st

LAFAYETTE, CA, May 21, 2012 – UFC GYM® announces that the much anticipated UFC GYM BJ Penn Hawaii will officially open its doors for workouts on Monday, May 21st. The massive 37,000 square foot facility located in the Kaka’ako community is the first-ever signature club. In partnership with BJ Penn, Hawaii-native and two-division UFC® champion, residents of all ages are invited to ‘Train Different’ and embrace the workouts and lifestyle that have proven successful for Penn and the world’s most elite UFC athletes. The new location is the fifth UFC Gym and joins the collection of clubs on the mainland in Concord, Rosemead, Corona and Torrance, CA.

With their unique ‘Train Different’ philosophy, UFC GYM takes the typical workout and adds some serious punch by instilling the brands core values and time-honored mixed martial arts techniques. Members will not only take advantage of the unrivaled new facility, top-notch equipment and expert coaches, they will also be welcomed into a community that prides itself in teamwork, respect and commitment to achieving results.

“I’ve always dreamed of putting my name on a gym in my homeland of Hawaii and I’m so grateful that I finally have the opportunity to do so with my partners at UFC GYM,” said Penn, a native of Hilo. “My new signature gym is not a traditional health club or just a fight club, but it offers all the tools you and your family needs to get results. UFC GYM BJ Penn is truly the future of fitness!”

UFC GYM BJ Penn is driven by a powerhouse team including Mark Mastrov and Jim Rowley, pioneers in the fitness industry and founders of New Evolution Ventures (NeV), along with Frank Fertitta, Lorenzo Fertitta and Dana White, owners of the Ultimate Fighting Championship®. Together with BJ Penn, they look to create the ultimate fitness experience in Honolulu, HI, and expand the UFC GYM brand footprint.

“The ultimate flattery is seeing other fitness clubs try and imitate the innovation we have brought to the fitness industry, but a few speed bags cannot compete with the environment that our team has created,” said Adam Sedlack, senior vice president of UFC Gym. “The difference is that our ‘train different’ philosophy is in our DNA and has proven to deliver incredible fitness results while empowering skills.”
UFC GYM BJ Penn Hawaii will house a variety of amenities including high-tech cardio equipment and weight machines, a dedicated grappling room and expansive group fitness studio, offering hundreds of weekly classes including signature programming like Daily Ultimate Training (DUT) and TRX ® Suspension Training®, and unconventional classes like Hot Hula and Brutal Barre. UFC GYM’s specialized trainers will lead vigorous workouts in the Functional and MMA training areas devoted to mixed martial arts disciplines such as Muay Thai, kickboxing and Jiu Jitsu.

A variety of youth programs, including Youth Fitness Classes, Active Fitness Gaming, Youth Mixed Martial Arts Training and Ultimate Birthday Parties will be offered in the UFC GYM Kids. Members can also rejuvenate in the Arm Bar Café™, which offers protein shakes and healthy snacks, selected by Penn himself.
UFC GYM BJ® Penn Hawaii is located at 805 Pohukaina Street. in Honolulu. For more information and special grand opening rates, visit http://www.ufcgym.com, or call 808-672-2655.

About UFC GYM® UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts. In alliance with New Evolution Ventures™(NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes.
Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM has developed an atmosphere where members can see immediate results.UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit http://www.ufcgym.com.

About New Evolution Ventures™ (NeV) Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, media and sports interests both domestically and internationally. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time. With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities. For more information, visit http://www.nev.com

About Ultimate Fighting Championship®
Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas, Nevada, and with offices in London, England, Toronto, Canada and Beijing, China, UFC® produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world.

In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This includes the longest-running sports reality show on television, The Ultimate Fighter®, which now air on FX in an exciting new live format.

In addition to its reach on FOX, UFC programming is broadcast in over 150 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter.

Ancillary UFC businesses include best-selling DVDs, an internationally distributed magazine, the best-selling UFC Undisputed® video game franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel, trading cards, and action figures.

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Press Contacts:
UFC GYM
Kelsey Kyro
212-993-0390
Kelsey.kyro@ufcgym.com

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