DO YOU HAVE WHAT IT TAKES TO BE CROWNED UFC GYM® CHALLENGE CHAMPION?

UFC GYM® will Host its First Ever UFC GYM Challenge at the UFC Fan Expo® in Las Vegas, July 6 & 7

LAS VEGAS – June 6, 2012 – UFC GYM®, the ultimate fitness destination in partnership with the Ultimate Fighting Championship®, will host its first-ever UFC GYM Challenge in conjunction with the UFC Fan Expo® in Las Vegas, July 6-7. UFC fans and fitness fanatics will have the opportunity to battle against fellow contenders in two days of sweat-dripping and heart-pumping physical challenges. UFC GYM’s expert training staff will judge the competition, and in the end, crown the first-ever UFC GYM Challenge champion. The top three male and female finishers will be awarded a cash prize and UFC merchandise.

“UFC GYM is thrilled to be a part of the highly anticipated UFC Fan Expo and allow UFC and MMA enthusiasts the opportunity to put their skills to the test,” said Adam Sedlack, senior vice president of UFC GYM. “The UFC’s world renowned athletes and fighters have truly raised the standards of training and fitness, so there is no better host for our first-ever UFC GYM Challenge.”

The UFC GYM Challenge competitors will participate in a grueling series of skills and drills that will test their strength, agility and mental toughness. From kettle bells to Marpo Rope Trainers to battling ropes, nothing is off limits and every aspect of physical fitness will be tested. For a $75 entry fee, the first 45 male and 45 female registrants will not only have the opportunity to take part in the challenge, but they will also receive a two-day pass to the UFC Fan Expo. The expo will feature the largest collection of UFC fighters ever to appear in one location, autograph sessions, exciting special events, interactive Q&A sessions, meet and greets, training and development seminars, and the world-famous Octagon®.

If you’re interested in registering for the UFC GYM Challenge and vying for the first-ever crown, visit ufc.eventbrite.com. Deadline for registration will be Thursday, July 5, 2012.

About UFC GYM®

UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts.  In alliance with New Evolution Ventures(NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes.

Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com.

About the Ultimate Fighting Championship®

Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX Canada and Sportsnet in an exciting new live format.

In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter. Ancillary UFC businesses include best-selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.

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Press Contact:

Kelsey Kyro

UFC GYM

212.993.0390

Kelsey.kyro@crunch.com

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