LAFAYETTE, CA (December 3, 2012) – UFC GYM®, the brand best known for a ‘Train Different’approach to fitness and unparalleled workout experience, announce they are headed down under, to kick off international expansion in Australia. Located in the city-suburb of Alexandria, just south of Sydney’s central business district, UFC GYM Sydney looks to shake up the fitness industry in one of Australia’s most bustling neighborhoods.
“We have a diverse, loyal fan base of millions in the United States and abroad, and UFC Gym’s are becoming the fitness destination of choice for UFC enthusiasts and fitness seekers of all ages,” said UFC president, Dana White. “We are going to get people on a whole new continent, from first timers to world class athletes, excited and motivated to workout and train.”
Set to open for workouts in February 2013, the massive 3,000 square meter (32,000 square foot) facility will be located in the high-profile, Green Building Council Australia member, Sydney Corporate Park. Renowned for its advanced sustainability initiatives, the site will incorporate some of Sydney Corporate Park’s environmentally sound structures and feature solar power water and intelligent lighting systems, to make Sydney one of UFC GYM’s most advanced facilities to date.
With over 30 years experience in the fitness industry, Selena Short and Lusiano Afeaki are the local partners and operators of UFC Gym Sydney. “Australia has waited a long time for something like UFC GYM, “said Selena Short. “The club’s unique programming and premier training helps people of all ages and fitness levels realize their goals and enjoy the community that the brand develops. This is a new fitness approach, it is built on innovation, honor, courage, respect and a lot of fun”.
From the impressive Octagon entrance to the sweeping district views and floor to ceiling windows, the gym’s explosive workout environment is evident as soon as you step inside. The location will feature an array of amenities to provide everything needed for the entire family to sweat, move, and ‘Train Different,’ including a 10 meter (32 foot) Octagon, BJJ Studio, Bag Room, top-of-the-line strength training and cardio machines, battling ropes, agility ladders and other functional training equipment for dynamic workouts.
The 244 square meter (800 square foot) group fitness studio will house a full range of UFC GYM’s signature classes including Hot Hula, Women’s Self Defense, Performance Cycling, and more. Whether it’s on the gym floor or the astounding outdoor training rooftop, a team of elite Personal Trainers will be on-hand to help members achieve indisputable results. The facility will have full-service locker rooms, a sauna and a UFC GYM retail store. UFC GYM Kids featuring a private kids’ training area, will offer Youth Fitness Classes, and a Kids Club child minding area.
An enrollment center is now open at the temporary address of Building 5, 85 O’Riordan (Behind Officeworks). The permanent club space will be at 93 O’ Riordan St., Alexandria NSW 2015. Visit the enrollment center to reserve your exclusive pre-opening reduced rates. To find out more about UFC GYM, click onto www.ufcgymsydney.com or call 1300 UFC GYM.
About UFC GYM® UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts. In alliance with New Evolution Ventures™(NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes.
Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com.
About New Evolution Ventures™ (NeV) Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, media and sports interests both domestically and internationally. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time. With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities. For more information, visit www.nev.com.
About Ultimate Fighting Championship® Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX.
In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter. Ancillary UFC businesses include best-selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, and a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.
Jessica Pollack Kelly Farawell Petrina Convey (Xposed Media Australia)
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