UFC GYM®, a partnership between the Ultimate Fighting Championship® (UFC®) and New Evolution Ventures® (NeV), continues its expansion, opening its first international club in Australia on Friday, March 8. The 32,000 square foot club, located in the city-suburb of Alexandria, south of Sydney, will feature the brand’s signature Octagon™, classes, programs, and cardio and strength equipment.
The brand, best known for its TRAIN DIFFERENT™ approach to fitness, will provide unrivalled facilities and training for men, women and children, regardless of their fitness level or experience. It provides an alternative to the traditional gym workout and offers an incomparable exercise experience, combining discipline, skills learning, and all-around body workouts in a fun motivating environment.
Selena Short, CEO of New Evolution Ventures Australia and responsible for bringing UFC GYM® to Sydney said, “UFC GYM®’s unique programming and premier training facility will help people of all ages and fitness levels realise their fitness goals and enjoy the community that the brand develops. This is a new fitness approach built on innovation, respect, honour, courage and a lot of fun.”
As a world leader in modern Mixed Martial Arts (MMA), UFC GYM® will offer training with expert trainers and features an official Octagon™ to train in, a specially designed bag-room with monkey bars as well as a highly spec’d grappling arena. The gym also provides the Ultimate Training Centre complete with an indoor astro-turf area for the latest in strength and conditioning training. This will feature tools including rope machines, TRX, Jacobs Ladder, Olympic lifting, Olympic rings, sledges, tyres, wall balls and kettlebells so people can train the way fighters and athletes do now. In addition, you will find all the traditional equipment in a gym including over 100 cardio machines, tonnes of free weights and top of the range resistance equipment including the first of its kind in Australia, Star-trac isolateral leverage series.
UFC GYM® has created the most comprehensive class schedule for a gym. There will be a huge variety of MMA classes including Muay Thai Kick-boxing, Brazilian Jiu-jitsu, Wrestling and Boxing. In addition, fitness and specialty classes such as Yoga, Zumba, Cycle, Women’s Self-Defence, exclusive Daily Ultimate Training classes, 360Warrior, Pound®, Fat Burning Pilates, Adrenaline, Power-metrics and many more will be offered.
Created as a gym for the whole family, UFC GYM® is focused on providing a safe and motivating environment for children and youth to learn the skills and discipline of the MMA sport and fitness. A private studio for Youth Training will run youth classes for children from the age of 3 years to 14 years old. A Kids Box with child-minding services for children from 1 year old is available and includes fun and interactive games to keep kids active while their parents workout.
UFC GYM® has raised the bar further by adding a full outdoor Ultimate Training area on the rooftop. This is sure to be a main feature given how many people enjoys training outdoors. This unique outdoor area is also adjacent to an entertainment area and corporate boardroom which will be available to members and companies to hire for corporate events.
The Sydney gym will feature solar-powered energy, intelligent lighting systems and an environmentally sound structure, making the club one of UFC GYM®’s most advanced facilities to date.
Additional amenities include free two hour parking for 100 spaces, a UFC GYM® Retail Store, an Armbar serving healthy food and beverages, luxury changing amenities, a sauna, access to dotFit an innovative online fitness and nutrition program and a whole lot of social events. UFC GYM® is a unique and innovative gym space for the whole family to enjoy.
The gym will open to members on Friday, 8 March 2013, located at 93 O’Riordan Street, Alexandria, Sydney, 2015. For more information, please visit UFC GYM® Sydney (www.ufcgymsydney.com) or call 02 8088 8808
Notes to Editors
About UFC GYM® UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts. In alliance with New Evolution Ventures™(NeV), developers of many of the world’s most successful fitness brands, the UFC GYM® brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes.
Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM® creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM® has developed an atmosphere where members can see immediate results. UFC GYM® is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgymsydney.com.
About New Evolution Ventures® (NeV): Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavors. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. Our team’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. With over 30 years of fitness experience, industry professionals, Selena Short and Lusiano Afeaki are the partners heading up the Australian NeV team. For more information, visit www.nev.com.
About the Ultimate Fighting Championship®: Universally recognised for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest pay-per-view event provider in the world. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which airs on FX.
In addition to its reach on FOX, UFC programming is broadcast in over 145 countries, to nearly 800 million TV households worldwide, in 28 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly 2.4 million followers on Twitter. Ancillary UFC businesses include best-selling DVDs and video games, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.
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