UFC GYM® ANNOUNCES BAY AREA EXPANSION INTO SILICON VALLEY

UFC GYM® ANNOUNCES BAY AREA EXPANSION INTO SILICON VALLEY
ENROLLMENT CENTER OPENING IN SUNNYVALE MAY 15TH

SPECIAL MEMBERSHIP PRICING AVAILABLE

Sunnyvale, Calif. – UFC GYM® is pleased to announce the opening of a 24-hour gym in Sunnyvale, CA offering the community a fresh new for way people to approach fitness and TRAIN DIFFERENT®. A preview center will begin enrolling members on Thurs. May 15th at 858 E. El Camino Real, Sunnyvale, CA 94087, (corner of S. Wolfe and El Camino Real). Memberships will be offered at special pre-opening preferential rates. The permanent gym will serve the Silicon Valley community located at 733 S. Wolfe Rd, Sunnyvale, CA 94086 and is scheduled to open for workouts in early Fall, 2014. To find out more about UFC GYM Sunnyvale call (408) 913-9800 or visit ufcgymsunnyvale.com.

“This is an energizing time for us as we celebrate another UFC GYM in the Bay Area, home of our very first location in Concord, 2009. Since then, we have seen incredible facility growth throughout the States and Australia,” said Adam Sedlack, President UFC GYM. “Tens of thousands of members have gone through transformations, learned powerful techniques and re-defined how fitness and training should be experienced. We are honored to continue to provide a community like Sunnyvale with dynamic ways to see immediate results.”

UFC GYMS have grown to more than 100 locations in the U.S. and one in Sydney, Australia. Over 100,000 members worldwide take part in the ultimate fitness experience. From training inside the Octagon® to tackling UFC GYM’s Daily Ultimate Training® (DUT®) workout, individuals of all ages and fitness levels have everything needed to reach their fitness goals.

The 30,000 square-foot facility will feature a 30 foot Octagon®, Brazilian jiu-jitsu studio, bag room, top-of-the-line strength training and cardio machines, battling ropes, agility ladders and other functional training equipment for dynamic workouts. The gym’s explosive workout environment will use cutting-edge training techniques inspired by UFC athletes and provide members with everything needed for the entire family to sweat, move, live and TRAIN DIFFERENT®.

Membership includes unlimited access to UFC GYM’s signature classes such as Daily Ultimate Training (DUT), muay thai, women’s self-defense and Brazilian jiu-jitsu to name a few, and Group Fitness classes including Power Yoga, Hot Hula, Cycle Circuit, UFC FIT and more. A team of elite Personal Coaches will help members achieve indisputable results through personal and group training. The new location will feature a UFC GYM retail store and UFC GYM Kids’ private training area offering specialized youth fitness classes and mixed martial arts.

UFC GYM Sunnyvale joins eight UFC GYM signature clubs located in Concord, Rosemead, Corona and Torrance, Calif., Long Island, N.Y., Honolulu and Waikele, Hawaii and Sydney, Australia. UFC GYM now offers the unique opportunity to own and operate the new UFC GYM franchise model across the U.S. and the globe. For franchise information, visit http://www.ufcgym.com/franchising.

About UFC GYM®:
UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts (MMA). In alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands, the UFC GYM brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes. Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA-style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM’s TRAIN DIFFERENT® approach has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit http://www.ufcgym.com.

About New Evolution Ventures® (NeV):
Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavors. Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. Our team’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. For more information, visit http://www.nev.com.

About the Ultimate Fighting Championship®
Owned and operated by Zuffa, LLC, the Ultimate Fighting Championship (UFC®) is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Beijing, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in over 145 countries to 800+ million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS™, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM® locations, and owns UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT™ (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTS, UFC Fight Club®, UFC Fan Expo®, Octagon™ branded apparel, best-selling DVDs and Blu-rays and Topps Trading Cards. For more information, visit http://www.UFC.com and follow UFC at http://www.Facebook.com/UFC and on Twitter and Instagram: @UFC.

###

Media Contact:

Shauna Wilson, UFC

702.851.2477

swilson@ufc.com

Linell Killus, UFC Gym

714.668.0911

linell@nev.com

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