UFC GYM® EXPANDS IN NYC – SOHO NOW OPEN FOR WORKOUTS

 

UFC GYM® EXPANDS IN NYC – SOHO NOW OPEN FOR WORKOUTS

Offers TRAIN DIFFERENT® Approach with Special Early Membership Pricing

 New York, NY UFC GYM® NYC SoHo, located at 277 Canal Street, 3rd floor at the corner of Canal Street and Broadway, officially opens for workouts September 13th. The 10,000 square foot club provides Manhattan with its second UFC GYM facility and offers NYC the opportunity to TRAIN DIFFERENT®.

UFC GYM’s TRAIN DIFFERENT approach uses unconventional training methods at the gym. It fuses together the multi-disciplined approach of mixed martial arts with state-of-the-art equipment and traditional fitness. Members can access as many tools and resources as they need to reach their goals and develop a healthy lifestyle.

“We opened our first gym in the Financial District one year ago to show the community the benefits of mixed martial arts and we’ve seen hundreds of members go through fitness and lifestyle transformations,” said Jason Losco, franchisee of the UFC GYM NYC SoHo. “UFC GYM really caters to everyone from families to busy working professionals. We couldn’t be happier to expand to SoHo to continue to impact the way people work out and TRAIN DIFFERENT.”

UFC GYM invites the community to stop by starting on September 13th for complimentary VIP club tours, live demonstrations and membership specials. Guests will have the opportunity to participate in group fitness focused boxing, kickboxing and other mixed martial arts classes, along with Muay Thai and Brazilian Jiu-jitsu technique driven classes.

UFC GYM SoHo offers more than 60 classes per week including UFC GYM’s signature classes such as Daily Ultimate Training™ (DUT®) and UFC FIT™. The gym also features a 24 foot Octagon®, specially designed bag-room with 30 heavy bags, free weights, top of the line strength training and cardio machines as well as functional training equipment for dynamic workouts. TRX suspension training, private performance coaching, Trigger Point foam rolling instruction, specialized youth fitness training are also offered. Additional amenities include full locker rooms and shower facilities with towel service. Memberships include unlimited classes and open access to the facility.

For more information and special opening rates, visit www.ufcgym.com/nycsoho, call 212-858-9880 or email nycsoho@ufcgym.com.  UFC GYM NYC SoHo joins over 115 UFC GYMS in 28 states in the U.S. and one in Sydney, Australia.

UFC GYM franchise clubs are available. There is a unique opportunity to own and operate the new UFC GYM franchise model across the U.S. and the globe. For more information, visit www.ufcgym.com/franchising

About UFC GYM®

UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts (MMA).  In alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands, the UFC GYM brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes. Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM’s TRAIN DIFFERENT® approach has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com and follow UFC GYM at www.Facebook.com/UFCGYM and Twitter: @UFCGYM.

About New Evolution Ventures® (NeV)

Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavors.  Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. Our team’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. For more information, visit www.nev.com.

About the Ultimate Fighting Championship®

Owned and operated by Zuffa, LLC, the Ultimate Fighting Championship (UFC®) is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe. UFC programming is broadcast in 129 countries and territories to nearly 800 million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2. In 2014, UFC launched UFC FIGHT PASS™, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM® locations, and owns UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT™ (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTS, UFC Fight Club®, UFC Fan Expo®, Octagon™ branded apparel, DVDs and Blu-rays and Topps Trading Cards. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter and Instagram: @UFC.

 # # #

 MEDIA CONTACT:

TK Keaton, UFC GYM SoHo

nycsoho@ufcgym.com

212.858.9880

Shauna Wilson, UFC

swilson@ufc.com

702.851.2477

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