UFC GYM® IN LONG ISLAND, N.Y. TO HOST GRAND OPENING CELEBRATION ON SATURDAY, OCTOBER 12th

October 8, 2013

ufcgym_logo_train_reversed_2013

UFC GYM® IN LONG ISLAND, N.Y. TO HOST GRAND OPENING

CELEBRATION ON SATURDAY, OCTOBER 12th 

UFC® Stars Frankie Edgar, Forrest Griffin, Chuck Liddell and BJ Penn to Make Special Appearance

New Hyde Park, N.Y. – UFC GYM® invites the Long Island, N.Y. community to celebrate the grand opening of its first 24-hour full-service gym on the East Coast (2020 Jericho Turnpike, New Hyde Park) on Saturday, October 12, beginning at 10 a.m. ET. UFC superstars Frankie Edgar, Forrest Griffin, Chuck Liddell and BJ Penn will be in attendance for the grand opening celebration, presented by Rockin’ Wellness. UFC executives and Long Island City Officials will take part in the ceremonial ribbon-cutting. Members joining during the grand opening will receive special membership offers.

“The Long Island market is special and we are so thrilled to show the community how to TRAIN DIFFERENT® through our fitness innovation, full amenity facility and world class team members,” said Adam Sedlack, senior vice president of UFC GYM. “This Grand Opening will be a great chance for everyone to see what the buzz is all about.”

Throughout the day, UFC GYM will host a variety of activities. UFC fighters will sign autographs inside the Octagon® and participate in Q&A sessions with fans. Additionally, fitness demonstrations will take place, including UFC FIT®, Muay Thai, kickboxing and Daily Ultimate Training® (DUT). There will also be giveaways for fans including UFC GYM prize packages and UFC tickets for an upcoming event.

The full schedule for the grand opening is available below. Activities are free and open to the community. For more information on UFC GYMs, visit UFCgyms.com.

 

GRAND OPENING FULL SCHEDULE

PRESENTED BY ROCKIN’ WELLNESS

(All times ET and subject to change)

10:00 a.m.                   GRAND OPENING officially begins with music, food and festivities presented by Rockin’ Wellness, including UFC GYM fitness demonstrations and complimentary tours

10:15 a.m.                   CEREMONIAL RIBBON CUTTING featuring UFC featherweight Frankie Edgar, UFC Hall of Famers Forrest Griffin, Chuck Liddell and BJ Penn, as well as UFC GYM co-founder Jim Rowley and Long Island City Officials

11:00 a.m.                   AUTOGRAPH SIGNING with Chuck Liddell and Frankie Edgar

11:30 a.m.                   Q&A SESSION with BJ Penn and Forrest Griffin

1:00 p.m.                     UFC GYM FITNESS DEMONSTRATION

2:00 p.m.                     AUTOGRAPH SIGNING with BJ Penn and Forrest Griffin

2:30 p.m.                     Q&A SESSION with Chuck Liddell and Frankie Edgar

4:30 p.m.                     PRIZE RAFFLES

5:00 p.m.                    GRAND OPENING CELEBRATION CONCLUDES

6:00 p.m.                    GYM OPENS FOR WORKOUTS AND SPECIAL MEMBERSHIP RATES        CONTINUE

The 37,000 square-foot gym offers a TRAIN DIFFERENT® approach as an alternative to the traditional workout. The gym fuses together martial arts with cutting-edge equipment and conventional fitness. The much-anticipated 24-hour full-service gym features a 30-foot Octagon, an indoor turf area, free weights, cardio machines and the latest in strength and conditioning equipment.

Members can train like world-class UFC athletes while maximizing results by participating in UFC GYMs signature MMA inspired Ultimate Classes including Muay Thai, Brazilian jiu-jitsu, boxing, kickboxing, Daily Ultimate Training® (DUT), hot hula, shock yoga, women’s self-defense, performance cycling, POUND – Rockout Workout™ and other technique-driven fitness classes. Additional amenities include a UFC KIDS’ GYM with private training area offering youth fitness, UFC GYM store, an Arm Bar Café and video wall of twenty 50-inch TV screens, plus a member lounge with free Wi-Fi service.

The UFC GYM Long Island location will be the first 24-hour full-service gym on the East Coast and fifth UFC GYM in the state of New York. UFC GYM franchises also continues to grow following its acquisition of LA Boxing® earlier this year and is expected to expand to more than 100 open gyms in over 25 states in the U.S. by the end of the year. UFC GYM is franchising a new model of boutique clubs driven by group fitness and personal training. Franchisees have the unique opportunity to own and operate the new UFC GYM franchise model across the U.S. and the world.  For franchise information, visit www.ufcgym.com/franchising.

For more information on the latest UFC Gym, please visit UFCgym.com.

About UFC GYM®: UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts.  In alliance with New Evolution Ventures® (NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes. Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com.

About New Evolution Ventures® (NeV): Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavors.  Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. Our team’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. For more information, visit www.nev.com.

About the Ultimate Fighting Championship®

Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto, Beijing, Sao Paulo and Singapore, UFC produces more than 30 live events annually.  The UFC is the largest pay-per-view event provider in the world. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group for live events and thousands of hours of programming on FOX Sports 1 and FOX Sports 2, including the longest-running sports reality show on television, The Ultimate Fighter®, now in its eighteenth season on FOX Sports 1.

In addition to its reach on FOX, UFC programming is broadcast in over 145 countries, to 882 million TV households worldwide, in 28 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly 2.5 million followers on Twitter. UFC businesses also include over 90 UFC GYM® locations in 28 US states and Australia, UFC FIT an in-home fitness and nutrition program, UFC 360 internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, a new videogame franchise with EA Sports, DVDs and Blu-rays, UFC Fight Club®, UFC Fan Expo®, branded apparel and trading cards.

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Press Contact:

Shauna Wilson, UFC

702.851.2477

swilson@ufc.com

 

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UFC GYM® TO OPEN SECOND SIGNATURE OAHU LOCATION WITH BJ PENN

September 23, 2013

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Enrollment Center Opens for Membership September 24th

Santa Ana, CA  – UFC GYM® announced today that it will partner with former two-division UFC champion and coach of the upcoming season of The Ultimate Fighter® BJ Penn to open a second signature fitness facility in the fighter’s home state of Hawaii. The fitness destination, which will begin enrolling members on September 24, 2013, is set to open for workouts early in 2014.   The gym will serve the Central and Leeward Oahu community and will be located in the Waikele Center at 94-875 Lumiana Street, Suite 15, Waipahu, HI.

“I’m excited to partner with UFC GYM to open another location so soon after the successful opening of our first Oahu gym nearly two years ago,” said BJ Penn, a native of Hilo. “We wanted to expand on the west side of the island to continue to share our workouts and lifestyle that have proven successful not only for our members, but for me, personally, as well as many of the world’s most elite UFC athletes.”

The 30,000 square-foot facility will feature a 30 foot Octagon™, Brazilian jiu-jitsu studio, bag room, top-of-the-line strength training and cardio machines, battling ropes, agility ladders and other functional training equipment for dynamic workouts.  The gym’s explosive workout environment will use cutting-edge training techniques inspired by BJ Penn and will provide members with everything needed for the entire family to sweat, move, and TRAIN DIFFERENT®.

Membership also includes unlimited access to UFC GYM’s signature classes such as Brazilian jiu-jitsu, muay thai, women’s self-defense, Daily Ultimate Training (DUT), and more. A team of elite Personal Trainers will help members achieve indisputable results through personal and group training. The new location will also feature a UFC GYM retail store and UFC GYM Kids’ private training area offering specialized youth fitness classes. 

 

An enrollment center is now open at the temporary address of Suite 105, 94-849 Lumiana Street, Waipahu, HI 96797, where memberships are available now at significant pre-opening discounts. The permanent club space will be in Suite 15.  To find out more about UFC GYM, click on www.ufcgym.com.

In addition to the two UFC GYM BJ Penn signature gyms in Hawaii, UFC GYM signature clubs are located in Concord, Rosemead, Corona and Torrance, Calif., Long Island, N.Y., and Sydney, Australia. UFC GYM also franchises a new model of boutique clubs. Earlier this year, UFC GYM acquired LA Boxing® adding 81 LA Boxing locations in 23 states to their roster of ultimate fitness destinations. Franchisees have the unique opportunity to own and operate the new UFC GYM franchise model across the U.S. and the globe. For franchise information, visit www.ufcgym.com/franchising.

About UFC GYM®: 

UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts (MMA).  In alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands, the UFC GYM brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes. Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM’s TRAIN DIFFERENT® approach has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com.

About New Evolution Ventures® (NeV): 

Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavors.  Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. Our team’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. For more information, visit www.nev.com.

 

About the Ultimate Fighting Championship®

Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto, Beijing and Sao Paulo, UFC produces more than 35 live events annually. The UFC is the largest pay-per-view event provider in the world with events distributed residentially through North American cable and satellite providers including iN DEMAND, DirecTV, DISH Network, Avail-TVN, and in Canada on BellTV, Shaw Communications, Sasktel, and Viewer’s Choice. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group for live events and thousands of hours of programming including the longest-running sports reality show on television, The Ultimate Fighter®, on FOX Sports 1.

In addition to its reach on FOX, UFC programming is broadcast in over 145 countries, to 882 million TV households worldwide, in 28 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly 2.5 million followers on Twitter. UFC businesses also include over 90 UFC GYM® locations in 28 US states, UFC FIT, an in-home fitness and nutrition program, UFC 360, the internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, a new videogame franchise in development with EA, best-selling DVDs, UFC Fight Club®, UFC Fan Expo®, branded apparel and Topps Trading Cards.

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 Shauna Wilson, UFC

swilson@ufc.com

702-851-2477 

UFC GYM® IN LONG ISLAND OPENS DOORS FOR WORKOUTS JUNE 16th

June 12, 2013

FOR IMMEDIATE RELEASE:

June 12, 2013

 

UFC GYM® IN LONG ISLAND OPENS DOORS FOR WORKOUTS JUNE 16th

Community Preview Day Saturday, June 15th

Lafayette, CA – UFC GYM® is pleased to announce the opening of its signature gym in Long Island, N.Y. The much-anticipated 24-hour full-service gym is located at 2020 Jericho Turnpike in New Hyde Park. UFC GYM invites new members and guests to stop by for complimentary club tours, free classes, one-on-one fitness assessments, retail and Arm Bar Café specials, food, prizes and more on Saturday, June 15th from 10 a.m. to 6 p.m. ET. Members joining during the Community Day will receive special membership offers.

The New Hyde Park’s 37,000 square foot location offers a TRAIN DIFFERENT® approach as an alternative to the traditional workout. The gym fuses together martial arts with cutting-edge equipment and conventional fitness.

“UFC GYM is the ultimate fitness destination! We can’t wait to show our TRAIN DIFFERENT® style to the residents of Long Island with our first 24-hour full-service facility on the East Coast,” said Senior Vice President of UFC GYM Adam Sedlack “With the opening of our Long Island site, UFC GYM will have 11 locations on the East Coast and is continuing to revolutionize the world of fitness and training. Our gyms are destinations for men, women and kids of all ages and fitness levels who want a welcoming place to work out, get results and stay motivated in a high energy atmosphere.”

Membership includes unlimited functional fitness and hardcore conditioning classes. Members can also train like world-class UFC athletes while maximizing results by participating in UFC GYMs signature mixed martial arts inspired Ultimate Classes including Muay Thai, Brazilian jiu-jitsu, boxing, kickboxing, hot hula, shock yoga, women’s self-defense, performance cycling, POUND – Rockout Workout™ and other technique-driven fitness classes. Kids can access a UFC KIDS GYM with a private training area offering youth fitness, athletic performance and mixed martial arts classes.

Expert coaches and certified personal trainers are available to help members of all fitness levels. Individual coaching is offered and team-oriented sessions including a proprietary Daily Ultimate Training™ (DUT™) program where members benefit from intense functional workouts. DUT™ combines every aspect of resistance training, body awareness drills and cardio respiratory endurance. Each class is different, competitive and aimed at improving overall athletic ability. Members can also TRAIN DIFFERENT® with a variety of tools including a 32-foot Octagon®, an indoor turf area, free weights, cardio machines and the latest in strength and conditioning equipment. Additional amenities include a UFC GYM store, an Arm Bar Café and video wall of twenty 40-inch TV screens, plus a member lounge with free Wi-Fi service.

UFC GYM continues to grow following its acquisition of LA Boxing® earlier this year and is expected to expand to more than 100 gyms in over 23 states in the U.S. by the end of the year. UFC GYM is franchising a new model of boutique clubs driven by group fitness and personal training. Franchisees have the unique opportunity to own and operate the new UFC GYM franchise model across the U.S. and the world.  For franchise information, visit www.ufcgym.com/franchising.

June 15th is the final day for special opening rates. For more information visit www.ufcgym.com or call 516-784-4072.

About UFC GYM®: UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts.  In alliance with New Evolution Ventures® (NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes. Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com.

About New Evolution Ventures® (NeV): Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavors.  Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. Our team’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. For more information, visit www.nev.com.

About the Ultimate Fighting Championship®

Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto, Beijing and Sao Paulo, UFC produces more than 35 live events annually. The UFC is the largest pay-per-view event provider in the world with events distributed residentially through North American cable and satellite providers including iN DEMAND, DirecTV, DISH Network, Avail-TVN, and in Canada on BellTV, Shaw Communications, Sasktel, and Viewer’s Choice. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group for live events and thousands of hours of programming including the longest-running sports reality show on television, The Ultimate Fighter®, moving to FOX Sports 1 in September 2013.

In addition to its reach on FOX, UFC programming is broadcast in over 145 countries, to nearly 800 million TV households worldwide, in 28 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly 2.5 million followers on Twitter. UFC businesses also include over 90 UFC GYM® locations in 28 US states, UFC FIT, an in-home fitness and nutrition program, UFC 360, the internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, a new videogame franchise in development with EA, best-selling DVDs, UFC Fight Club®, UFC Fan Expo®, branded apparel and trading cards.

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UFC

Shauna Wilson

Swilson@ufc.com

702-851-2477

 

New Evolution Ventures & UFC GYM

Linell Killus

Linell@nev.com

925-297-6372

GRAND OPENING OF FIRST UFC GYM® IN MANHATTAN

April 17, 2013

UFC Gym

Free Classes, Fitness Assessments and Tours to Take Place April 24 – 27

New York, NY – UFC GYM® is pleased to celebrate the grand opening of its first location in Manhattan in the heart of the Financial District. The much-anticipated UFC GYM located at 80 John Street will host free events, classes, fitness assessments and tours from April 24-27. Members joining during the grand opening period will receive special membership offers and the enrollment fee will be waived.

“We want to bring the health and fitness benefits of mixed martial arts to everyone — really cater to the entire family,” said Jason Losco, co-franchisee  of the UFC GYM located on John Street. “We offer fun, challenging, total body workouts that help members TRAIN DIFFERENT® and burn calories. We are focused on helping people of all ages and fitness levels reach their fitness goals and enjoy the supportive community environment. We are so committed to this that we already have plans for four more gyms in New York.”

UFC GYM’s TRAIN DIFFERENT® approach uses unconventional training methods at the gym. It fuses together the multi-disciplined approach of mixed martial arts with state-of-the-art equipment and traditional fitness. Members can access as many tools and resources as they need to reach their goals and develop a healthy lifestyle.

To celebrate, UFC GYM invites the community to stop by from April 24-27th for complimentary VIP club tours. All day long, guests will have the opportunity to participate in several group fitness focused Boxing and kickboxing classes, along with Muay Thai, Brazilian Jiu-jitsu  and other technique driven classes.

The facility will span approximately 6,500 square feet with expansive 15 foot ceilings and over 200 feet of 12 foot high windows. It will offer over 50 classes per week and one-on-one training sessions with certified coaches. Additionally, it will feature a 20 foot Octagon™, boxing ring, specially designed bag-room with 30 heavy bags, free weights, cardio machines and additional amenities and equipment that members and guests of all fitness levels can enjoy. Full locker room and shower facilities with towel service are available and memberships include unlimited classes and open access to the facility.

This first location in Manhattan is part of UFC GYM’s expansion following its acquisition of LA Boxing® earlier this year. With the addition of the current 81 LA Boxing locations in 23 states, UFC GYM is franchising this new model of boutique clubs now and continuing to preserve the character and guiding principles of its brand. Franchisees will have the unique opportunity to own and operate the new UFC GYM franchise model across the U.S. and the globe.

For more information and special grand opening rates, visit www.ufcgym.com, or call 212-968-1100 or email nycjohnst@ufcgym.com. For franchise information, visit www.ufcgym.com/franchising.

About UFC GYM®: UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts.  In alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes. Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com.

About the Ultimate Fighting Championship®: Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest pay-per-view event provider in the world. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX.

In addition to its reach on FOX, UFC programming is broadcast in over 145 countries and territories, to nearly 800 million TV households worldwide, in 30 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter. Ancillary UFC businesses include best-selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, and a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.

 

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The First International UFC GYM® Opens in Sydney

March 7, 2013

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UFC GYM®, a partnership between the Ultimate Fighting Championship® (UFC®) and New Evolution Ventures® (NeV), continues its expansion, opening its first international club in Australia on Friday, March 8. The 32,000 square foot club, located in the city-suburb of Alexandria, south of Sydney, will feature the brand’s signature Octagon™, classes, programs, and cardio and strength equipment.

The brand, best known for its TRAIN DIFFERENT™ approach to fitness, will provide unrivalled facilities and training for men, women and children, regardless of their fitness level or experience. It provides an alternative to the traditional gym workout and offers an incomparable exercise experience, combining discipline, skills learning, and all-around body workouts in a fun motivating environment.

Selena Short, CEO of New Evolution Ventures Australia and responsible for bringing UFC GYM® to Sydney said, “UFC GYM®’s unique programming and premier training facility will help people of all ages and fitness levels realise their fitness goals and enjoy the community that the brand develops. This is a new fitness approach built on innovation, respect, honour, courage and a lot of fun.”

As a world leader in modern Mixed Martial Arts (MMA), UFC GYM® will offer training with expert trainers and features an official Octagon™ to train in, a specially designed bag-room with monkey bars as well as a highly spec’d grappling arena. The gym also provides the Ultimate Training Centre complete with an indoor astro-turf area for the latest in strength and conditioning training.   This will feature tools including rope machines, TRX, Jacobs Ladder, Olympic lifting, Olympic rings, sledges, tyres, wall balls and kettlebells so people can train the way fighters and athletes do now.  In addition, you will find all the traditional equipment in a gym including over 100 cardio machines, tonnes of free weights and top of the range resistance equipment including the first of its kind in Australia, Star-trac isolateral leverage series.

UFC GYM® has created the most comprehensive class schedule for a gym.  There will be a huge variety of MMA classes including Muay Thai Kick-boxing, Brazilian Jiu-jitsu, Wrestling and Boxing.  In addition, fitness and specialty classes such as Yoga, Zumba, Cycle, Women’s Self-Defence, exclusive Daily Ultimate Training classes, 360Warrior, Pound®, Fat Burning Pilates, Adrenaline, Power-metrics and many more will be offered.

Created as a gym for the whole family, UFC GYM® is focused on providing a safe and motivating environment for children and youth to learn the skills and discipline of the MMA sport and fitness.  A private studio for Youth Training will run youth classes for children from the age of 3 years to 14 years old.  A Kids Box with child-minding services for children from 1 year old is available and includes fun and interactive games to keep kids active while their parents workout.

UFC GYM® has  raised the bar further by adding a full outdoor Ultimate Training area on the rooftop.  This is sure to be a main feature given how many people enjoys training outdoors.  This unique outdoor area is also adjacent to an entertainment area and corporate boardroom which will be available to members and companies to hire for corporate events.

 

The Sydney gym will  feature solar-powered energy, intelligent lighting systems and an environmentally sound structure, making the club one of UFC GYM®’s most advanced facilities to date.

Additional amenities  include free two hour parking for 100 spaces, a UFC GYM® Retail Store, an Armbar serving healthy food and beverages, luxury changing amenities, a sauna, access to dotFit an innovative online fitness and nutrition program and a whole lot of social events.  UFC GYM® is a unique and innovative gym space for the whole family to enjoy.

 

The gym will open to members on Friday, 8 March 2013, located at 93 O’Riordan Street, Alexandria, Sydney, 2015. For more information, please visit UFC GYM® Sydney (www.ufcgymsydney.com) or call 02 8088 8808

Notes to Editors

About UFC GYM® UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts.  In alliance with New Evolution Ventures™(NeV), developers of many of the world’s most successful fitness brands, the UFC GYM® brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes.

Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM® creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM® has developed an atmosphere where members can see immediate results. UFC GYM® is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgymsydney.com.

About New Evolution Ventures® (NeV): Based in Northern California, New Evolution Ventures® (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavors.  Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. Our team’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. With over 30 years of fitness experience, industry professionals, Selena Short and Lusiano Afeaki are the partners heading up the Australian NeV team. For more information, visit www.nev.com.

About the Ultimate Fighting Championship®: Universally recognised for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest pay-per-view event provider in the world. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which airs on FX.

 

In addition to its reach on FOX, UFC programming is broadcast in over 145 countries, to nearly 800 million TV households worldwide, in 28 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with nearly 2.4 million followers on Twitter. Ancillary UFC businesses include best-selling DVDs and video games, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.

 

– Ends –

For further information, site visits or interview opportunities, please contact:

Polly Mae Merriman at Polkadot PR
T:  02 9281 4190 – E: polly@polkadotpr.com.au

Holly Ryland-Jones at Polkadot PR

T:  02 9281 4190 – E: holly@polkadotpr.com.au

Dionne Taylor at Polkadot PR

T: 02 9281 4190 – E: dionne@polkadotpr.com.au 

UFC GYM® Kicks off 2013 With Acquisition of LA Boxing® Franchising Platform

January 14, 2013

UFC Gym

Fitness Brand Announces Plans to Rebrand LA Boxing Facilities to UFC GYMS and Pursue Worldwide Expansion 

LAFAYETTE, CA, January 14,  2013 – UFC GYM®, the ultimate fitness destination and first major brand extension of the Ultimate Fighting Championship®, continues its worldwide expansion with the acquisition of LA Boxing®. UFC GYM looks to bring its ‘Train Different’ philosophy, which combines the best of traditional fitness with the innovation of mixed martial arts, to LA Boxing’s already established, elite facilities.

“The UFC GYM experience is second-to-none. Our gyms have incredible energy and through innovative programs members see amazing results,” says UFC President Dana White, “With this acquisition, we continue to grow our footprint as leaders in the global fitness industry.”

Founded in partnership with New Evolution Ventures, LLC™, UFC GYM currently has five full-service facilities which average 35,000 square feet in California and Hawaii. It has also started selling membership for locations in New York Metro and Sydney, Australia which will open by April 2013. UFC GYM will begin to transform the boutique LA Boxing facilities, which average 5,000 square feet, to the UFC GYM format.

“The goal of UFC GYM when we launched it three years ago was to create a unique MMA-styled fitness experience for men, women and children that went far beyond the traditional workout,” says, Mark Mastrov, Chairman of New Evolution Ventures. “We were drawn to LA Boxing based upon the similarities in our brand DNA. We are thrilled to partner with the existing LA Boxing team and their franchisees in expanding our shared vision worldwide.”

With the addition of  the current 81 LA Boxing locations, UFC GYM will begin to franchise this new model of boutique clubs while preserving the character and guiding principles of its brand. Franchisees will have the unique opportunity to own and operate the new UFC GYM franchise model across the US and the globe.

“Our new partnership will build upon LA Boxing’s growth over the past 10 years in boxing, kickboxing and MMA.  We will grow the franchise in the US and internationally benefiting current LA Boxing franchises, their staff, trainers, and members,” said Anthony Geisler, President of UFC Gym Franchise. “The partnership will enable UFC GYM to continue to provide a superior workout experience at a great value and will add even more benefits for current members and franchisees.”

The first location  under the new ownership will open in Chicago’s thriving River North neighborhood with media invited to visit the facility on Wednesday, Jan. 23 at 11:30 a.m. This media-only event will feature a workout with main card athletes from UFC® on FOX: JOHNSON vs. DODSON which will take place on Saturday, Jan. 26 at the United Center and will be broadcast on FOX.  For more information visit www.ufcgym.com.

####

About UFC GYM®: UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts.  In alliance with New Evolution Ventures™(NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes. Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com.

About LA Boxing®: LA Boxing® is the world’s largest boxing, kickboxing and mixed martial arts fitness franchise with nearly 81 locations open nationwide and another 50 in various stages of development. The LA Boxing Workoutt-aimed at suburban men, women, and children-which burns 800-1,000 calories per hour, is taught by professionally-trained boxers, kickboxers and mixed martial arts fighters. For more information about LA Boxing, visit http://laboxing.com/.

About New Evolution Ventures (NeV): Based in Northern California, New Evolution Ventures (NeV) has a two-decade plus record of success in delivering superior returns on investment, specializing in the acquisition, development and operations management of both domestic and international fitness endeavors.  Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is setting industry-wide standards one brand at a time. Operations have spanned over 20 countries worldwide and included hundreds of facilities. Our team’s industry experience has positioned NeV as a global leader in its field, expanding and reinventing the vision of fitness. For more information, visit www.nev.com.

About the Ultimate Fighting Championship®: Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest pay-per-view event provider in the world. In 2012, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX.

In addition to its reach on FOX, UFC programming is broadcast in over 145 countries and territories, to nearly 800 million TV households worldwide, in 30 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and Australia via Main Event and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter. Ancillary UFC businesses include best-selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, and a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.

New Evolution Ventures

Linell Killus

Linell@nev.com

925-297-6372

UFC GYM

Kelly Farawell

Kelly.Farawell@ufcgym.com

212-993-0375

 

UFC

Shauna Wilson

Swilson@ufc.com

702-851-2477

 

UFC GYM® HEADS DOWN UNDER TO OPEN FIRST INTERNATIONAL CLUB IN AUSTRALIA

December 3, 2012

press logoUFC GYM® Sydney’s Enrollment Center Now Open for Memberships 

LAFAYETTE, CA (December 3, 2012) – UFC GYM®, the brand best known for a ‘Train Different’approach to fitness and unparalleled workout experience, announce they are headed down under, to kick off international expansion in Australia. Located in the city-suburb of Alexandria, just south of Sydney’s central business district, UFC GYM Sydney looks to shake up the fitness industry in one of Australia’s most bustling neighborhoods.

“We have a diverse, loyal fan base of millions in the United States and abroad, and UFC Gym’s are becoming the fitness destination of choice for UFC enthusiasts and fitness seekers of all ages,” said UFC president, Dana White. “We are going to get people on a whole new continent, from first timers to world class athletes, excited and motivated to workout and train.”

Set to open for workouts in February 2013, the massive 3,000 square meter (32,000 square foot) facility will be located in the high-profile, Green Building Council Australia member, Sydney Corporate Park. Renowned for its advanced sustainability initiatives, the site will incorporate some of Sydney Corporate Park’s environmentally sound structures and feature solar power water and intelligent lighting systems, to make Sydney one of UFC GYM’s most advanced facilities to date.

With over 30 years experience in the fitness industry, Selena Short and Lusiano Afeaki are the local partners and operators of UFC Gym Sydney. “Australia has waited a long time for something like UFC GYM, “said Selena Short. “The club’s unique programming and premier training helps people of all ages and fitness levels realize their goals and enjoy the community that the brand develops. This is a new fitness approach, it is built on innovation, honor, courage, respect and a lot of fun”.

From the impressive Octagon entrance to the sweeping district views and floor to ceiling windows, the gym’s explosive workout environment is evident as soon as you step inside. The location will feature an array of amenities to provide everything needed for the entire family to sweat, move, and ‘Train Different,’ including a 10 meter (32 foot) Octagon, BJJ Studio, Bag Room, top-of-the-line strength training and cardio machines, battling ropes, agility ladders and other functional training equipment for dynamic workouts.

The 244 square meter (800 square foot) group fitness studio will house a full range of UFC GYM’s signature classes including Hot Hula, Women’s Self Defense, Performance Cycling, and more. Whether it’s on the gym floor or the astounding outdoor training rooftop, a team of elite Personal Trainers will be on-hand to help members achieve indisputable results. The facility will have full-service locker rooms, a sauna and a UFC GYM retail store. UFC GYM Kids featuring a private kids’ training area, will offer Youth Fitness Classes, and a Kids Club child minding area.

An enrollment center is now open at the temporary address of Building 5, 85 O’Riordan (Behind Officeworks). The permanent club space will be at 93 O’ Riordan St., Alexandria NSW 2015. Visit the enrollment center to reserve your exclusive pre-opening reduced rates.  To find out more about UFC GYM, click onto www.ufcgymsydney.com or call 1300 UFC GYM.

About UFC GYM® UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts.  In alliance with New Evolution Ventures(NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes.

Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com.

 

About New Evolution Ventures™ (NeV) Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, media and sports interests both domestically and internationally.  Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time.  With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities.   For more information, visit www.nev.com.

 

About Ultimate Fighting Championship® Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX.

In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter. Ancillary UFC businesses include best-selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, and a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.

###

Press Contacts:

Jessica Pollack                                    Kelly Farawell                                      Petrina Convey (Xposed Media Australia)

Jessica.pollack@ufcgym.com          Kelly.farawell@ufcgym.com              Petrina@xposedmedia.com.au

(212) 993-0360                                    (212) 993-0375                                    0410 427 161

UFC GYM® LONG ISLAND ENROLLMENT CENTER TO OPEN DECEMBER 1ST

November 29, 2012

Lafayette, CA (November 29, 2012) – UFC GYM® announces it will begin selling memberships at its first East Coast location in New Hyde Park, NY Saturday, December 1st.Set to open for workouts in spring 2013, the facility will be the brand’s first gym in New York and looks to bring UFC GYM’s unique “Train Different” approach to Long Island, offering residents the opportunity to train like world-class UFC fighters.

“After shaking up the fitness industry in California and Hawaii, we’re ready to show the East Coast what makes UFC GYM such a powerhouse in the industry,” said Adam Sedlack, senior vice president, UFC GYM.  “Through a combination of MMA training and cutting-edge fitness offerings, we’ve created a place where people can go to stay motivated, workout and get results.”

UFC GYMLong Island will go beyond traditional workouts by offering a broad and innovative array of programming for the entire family and every fitness level. Its “Train Different” approach applies to every element of the workout experience. The goal is to provide a true alternative to the same old workout routine through signature classes and specialized equipment. The club will include a 32 square foot Octagon, BJJ Studio, Bag Room, top-of-the-line strength training and cardio machines, battling ropes, agility ladders and other functional training equipment. Top-notch personal trainers will be available to help people of all fitness levels achieve undeniable results and the club will boast an expansive 2,500 square foot group fitness studio to house a full range of UFC GYM’s signature classes including Hot Hula, D.U.T (Daily, Ultimate Training), Hi-Octane Conditioning, and more.

In addition to the club’s training options, UFC GYM Long Island will offer full-service locker rooms, an Arm Bar Café™, featuring a tasty assortment of healthy shakes and smoothies, and a retail shop. To create a fitness destination for the whole family, the club also offers a YOUTH GYM, featuring a private kids’ training area, offering Youth Fitness Classes, Active Fitness Gaming, Youth Mixed Martial Arts and Ultimate Birthday Parties.

Potential members will have an opportunity to join at a reduced rate and lock in low monthly dues prior to the facility opening at the UFC GYM enrollment center located at 1596 Union Turnpike, New Hyde Park, NY 11040. The first 300 new members will receive a UFC GYM shirt and gift bag.  The enrollment center hours are Monday through Friday from 8 a.m. to 10 p.m. and Saturday through Sunday from 8 a.m. to 8 p.m. For more information, check out www.ufcgymlongisland.com or call 8772UFCGYM.

About UFC GYM® UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts.  In alliance with New Evolution Ventures(NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes.

Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com.

 

About New Evolution Ventures™ (NeV) Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, media and sports interests both domestically and internationally.  Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time.  With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities.   For more information, visit www.nev.com.

 

About Ultimate Fighting Championship® Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX.

In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter. Ancillary UFC businesses include best-selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, and a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.

###

Press Contacts:

Jessica Pollack                                    Kelly Farawell

Jessica.pollack@ufcgym.com          Kelly.farawell@ufcgym.com

(212) 993-0360                                    (212) 993-0375

UFC GYM® MAKES EAST COAST DEBUT IN LONG ISLAND, NEW YORK

October 22, 2012

UFC GYM® Long Island 24-Hour Facility Set to Open for Workouts Spring 2013

 Lafayette, CA (October 22, 2012) – UFC GYM®, the fitness destination that goes beyond the traditional workout, announces plans to bring the brand’s first east coast facility to Long Island, NY (2020 Jericho Turnpike New Hyde Park, NY 11040).  The 24-hour full-service facility is set to open for workouts in spring 2013 and will offer an array of programming for the entire family and every fitness level.

“Just like the UFC has revolutionized the world of combat sports, we are now bringing the newest innovation of fitness and training to the East Coast,” said UFC president, Dana White.  “UFC GYM is for everyone who wants to have a place to work out and who is looking to change up what they do when they go to the gym.”

UFC GYM® Long Island will join a multitude of other businesses in an expansive free-standing building.  Its ‘Train Different’ approach offers an alternative to the traditional workout with an array of ways for the entire family to sweat, move and burn different through signature classes and specialized equipment. The club will feature an array of amenities to provide everything needed to ‘Train Different’,including a 32 ft. Octagon, BJJ Studio, Bag Room, top-of-the-line strength training and cardio machines, battling ropes, agility ladders and other functional training equipment for explosive workouts. In addition to expert Personal Trainers to help people of all fitness levels achieve undeniable results, the club space boasts an expansive 2,500 sq. ft. group fitness studio to house a full range of UFC GYM’s signature classes including Hot Hula, Women’s Self Defense, Performance Cycling, and more.

“Every gym that we open just gets better!  Fusing together what is so great about mixed martial arts, with state-of-the art fitness equipment and amenities, clearly makes UFC GYM the most unique training option in the world today,” said Adam Sedlack, senior vice president, UFC Gym. “What makes our gyms so special is that we bring fitness and community together – when Dad is doing a boxing class, Mom can be taking Hi-Octane Conditioning, all while the kids are improving their athletic performance,” added Sedlack.  “We have something for everyone, and cannot wait to show our ’Train Different’ approach to the residents of Long Island.

UFC GYM Long Island is set to open for workouts in spring, 2013. Residents and commuters will enjoy easy access at the club’s location in the heavily traveled intersection of Jericho Turnpike and Leonard Boulevard, and within walking distance of two Long Island Rail Road train stops and bus stops. In addition to the club’s training options, UFC GYM Long Island will offer full-service locker rooms, an Arm Bar Café, featuring a tasty assortment of healthy shakes and smoothies and a retail shop. To create a fitness destination for the whole family, the club also offers a UFC Kids GYM, a private kids training area, offering Youth Fitness Classes, Active Fitness Gaming, Youth Mixed Martial Arts and Ultimate Birthday Parties.

An enrollment center will be opening soon in the area.  To reserve your reduced pre-opening special rates and to find out more about UFC GYM, visit http://www.ufcgymlongisland.com.

About UFC GYM® UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts.  In alliance with New Evolution Ventures(NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes.

Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM has developed an atmosphere where members can see immediate results. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com.

 

About New Evolution Ventures™ (NeV) Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, media and sports interests both domestically and internationally.  Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time.  With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities.   For more information, visit www.nev.com.

 

About Ultimate Fighting Championship® Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX.

In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter. Ancillary UFC businesses include best-selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, and a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.

###

Press Contacts:

Jessica Pollack                                         Kelly Farawell

Jessica.pollack@ufcgym.com          Kelly.farawell@ufcgym.com

(212) 993-0360                                      (212) 993-0375

UFC GYM® BJ PENN CELEBRATES HAWAIIAN DEBUT WITH OFFICIAL GRAND OPENING EXPO ON AUGUST 18th

August 14, 2012

BJ Penn to Host Grand Opening Festivities with UFC Hall of Famer Chuck Liddell and Special Guests

Hawaii Governor Neil Abercrombie Set to Make Appearance at Expo

Lafayette, CA August 14, 2012 – UFC GYM®, the ultimate fitness destination that goes beyond the traditional workout, will celebrate the official grand opening of its much anticipated first signature club, UFC GYM BJ PENN. The gym whose ‘Train Different’ philosophy has already made waves on the mainland with multiple locations in CA, will host a Grand Opening event of epic proportions on Saturday, August 18th. BJ Penn, a Hawaii-native and two-division UFC® champion, will be on-site to kick things off as the brand looks to shake up the Hawaii fitness scene by combining the best of traditional fitness with the innovation of MMA.

“The future of fitness is right here, right now. There is nothing better than walking through the gym and hearing firsthand how our members have embraced the ‘Train Different’ approach to working out,” said BJ Penn. “I’m very proud to host this Grand Opening, and would like to personally invite the entire community to join myself and some of my UFC friends at the Expo and experience the club.”

In addition to gym partner, BJ Penn, UFC GYM is privileged to have appearances from Chuck Liddell, Anthony Pettis, Mark Munoz, Brendan Schaub, and other special guests, including Hawaii Gov. Neil Abercrombie, who will be administering a blessing on-site. These respected individuals and elite fighters will join together to help celebrate the Grand Opening in ultimate style. From 9am to 5pm, members and guests will also have the opportunity to meet the athletes, tour the facility, and mingle with fellow members and Kaka’ako residents.

“Since first opening our doors in May, we’ve had an outpouring of support and excitement from members that recognize the talent and expertise of our staff. They understand that when it comes to elite programming and a “Train Different” approach to fitness, no other club can compete with the premier offerings that are the core of UFC GYM,” said Adam Sedlack, senior vice president, UFC GYM. “With the help of BJ Penn and the local community, we’ve brought a cutting edge training option to the Island, put an end to the boring days of fitness in Hawaii and look forward to future expansion.”

UFC GYM looks to raise the bar in the fitness industry with their ‘Train Different’ approach, taking them above and beyond the average gym. The array of amenities, expert coaches and diverse programming, allows members to work out like a world-class UFC athlete, but also maximize results through traditional training techniques. The club boasts extensive MMA programming such as Muay Thai, kickboxing, jiu jitsu, women’s self-defense, team-oriented Daily Ultimate Training (DUT), an expansive group fitness studio, and unconventional classes like Hot Hula and Shock Yoga. The club also offers a UFC Kids GYM, a private kids training area, offering Youth Fitness Classes, Active Fitness Gaming, Youth Mixed Martial Arts Training and Ultimate Birthday Parties, making UFC GYM BJ PENN the ultimate family fitness facility.

UFC GYM members and guests are all invited to join in the festivities, featuring activities for the whole family and delicious food, courtesy of Tin Hut BBQ, starting at 9am on August 18th. The gym is located at 805 Pohukaina St. in Honolulu. For more information and special grand opening rates, visit http://www.ufcgym.com, or call 808-672-2655

About UFC GYM® UFC GYM® is the first major brand extension of the Ultimate Fighting Championship®, the world leader in the sport of mixed martial arts.  In alliance with New Evolution Ventures(NeV), developers of many of the world’s most successful fitness brands, the UFC Gym brand gives UFC enthusiasts and fitness seekers of all ages the opportunity to practice the training techniques of famed UFC athletes.

Offering a full-range of group fitness classes, private MMA training, personal and group dynamic training, plus MMA style youth programming, UFC GYM creates something for all ages and fitness levels. As the first to combine the world of mixed martial arts and fitness, UFC GYM has developed an atmosphere where members can see immediate results.UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine, aiming to continue revolutionizing the fitness industry. For more information, please visit www.ufcgym.com.

About New Evolution Ventures™ (NeV) Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, media and sports interests both domestically and internationally.  Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time.  With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities.   For more information, visit  www.nev.com

About Ultimate Fighting Championship® Universally recognized for its action-packed, can’t-miss events that have sold out some of the biggest arenas and stadiums across the globe, the UFC® is the world’s premier mixed martial arts (MMA) organization. Owned and operated by Zuffa, LLC, headquartered in Las Vegas and with offices in London, Toronto and Beijing, UFC produces more than 30 live events annually and is the largest Pay-Per-View event provider in the world. In 2011, the UFC burst into the mainstream with a landmark seven-year broadcast agreement with FOX Sports Media Group. The agreement includes four live events broadcast on the FOX network annually, with additional fight cards and thousands of hours of programming broadcast on FOX properties FX and FUEL TV. This also includes the longest-running sports reality show on television, The Ultimate Fighter®, which now airs on FX.

In addition to its reach on FOX, UFC programming is broadcast in over 149 countries and territories, to nearly one billion homes worldwide, in 20 different languages. UFC content is also distributed commercially in the United States to bars and restaurants through Joe Hand Promotions, in English throughout Canada via Premium Sports Broadcasting Inc. and in French throughout Quebec via Interbox. The UFC also connects with tens of millions of fans through its website, UFC.com, as well as social media sites Facebook and Twitter. UFC President Dana White is considered one of the most accessible and followed executives in sports, with over two million followers on Twitter. Ancillary UFC businesses include best-selling DVDs, an internationally distributed magazine, UFC.TV offering live event broadcasts and video on demand around the world, the best-selling UFC Undisputed® video game franchise distributed by THQ, and a new franchise in development with EA, UFC GYM®, UFC Fight Club affinity program, UFC Fan Expo® festivals, branded apparel and trading cards.

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Press Contact:

Kelly Farawell

kelly.farawell@crunch.com